Evaluation: Question 5

How did you attract/address your audience?

In order to attract and address our audience during this project, we firstly gave out a questionnaire concerning films and the horror genre (here) to people of various ages in order to see which age group our horror film would be most suited to, creating our target audience (males aged 16-24). We chose to use a questionnaire as they are quick and easy to create, and we were easily also able to get them out to a wide range of people via the pigeon holes in our college. Our film appeals to that audience (or so we assume) as they answered the questions in the questionnaire accordingly (see here), also, the actors in the film (or the intended actors, if it were to be made into a full-length production) are of a similar age to these males, meaning that they would be able to relate strongly to the characters and the location around them (school/college). The directors are also of similar age, meaning that the vision they wish to create may be very similar in taste to what the 16-24 want to see.