The target audience for our horror clip is males in the 16-24 age bracket. Here I will post a few mood boards illustrating certain elements of this audience group.
What they watch: males aged 16-24 are likely to watch programmes such as The Big Bang Theory, The Inbetweeners, The Cleveland Show, Scrubs, Family Guy and The Simpsons, but most especially, football.
What they read: they are likely to read FHM, Q magazine, Play magazine and Nintendo magazine.
What they play: they are likely to play video games such as Assasin's Creed, Call of Duty, Bioshock, Grand Theft Auto and Super Mario Galaxy.
What they wear: males of this age are likely to wear Converse trainers, t-shirts, hoodies, jeans, hair gel, perfume/aftershave and earings, from brands such as Jack Wills and Lacoste.
What they eat: finally, this audience is likely to consume drinks such as WKD and Pepsi, and food such as pizza, chicken nuggets, crisps and chocolate.
Here is another mood board for males aged 16-24. It contains clippings and images from magazines and newspapers which represent the main aspects of this audience group's lifestyle.
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